Snapchat has just announced the launch of its long-awaited Partnership Program, an initiative aimed at deepening relationships with advertising partners. This program, introduced during Snapchat's NewFronts presentation, comes at a time when advertising spending is declining and offers exclusive benefits for agencies active on the platform.
Program benefits
Participating agencies such as VaynerMedia and Wpromote benefit from improved operational efficiency and more effective marketing for clients. New features, such as bulk invoice downloads, enhance the workflow and evaluation of Snapchat campaigns.
Impact on businesses
For companies targeting young consumers, the Partnership Program can have a significant impact. With Snapchat's popular AR features and a young user base, the platform offers an appealing opportunity for agencies to reach this demographic. Enhanced collaboration opportunities and more effective campaigns can lead to improved results.
Solutions and opportunities
The Snapchat Partnership Program offers businesses the opportunity to stand out in a competitive market. By utilizing various tools and dedicated support, they can develop tailored and impactful advertising campaigns that resonate with a young audience.
Partner categories and criteria
Snapchat outlines specific criteria and benefits for companies interested in the Snapchat Partners program. They offer various partner categories, including Strategic Partners, Certified Partners, and Audience Match Partners, each with specific criteria that must be met for participation.
Examples of the criteria mentioned by Snapchat include:
Development of specialized technology using the Snapchat Marketing API.
Successful implementation of self-service technologies using the Snapchat Marketing API.
Demonstration of campaign expertise by meeting actively managed spending requirements.
Growth in the number of advertisers and quarterly spending.
Successful completion of training and certifications, such as the Snap Focus Certification.
Sign up for 'Badged' Partner Status
Companies and agencies interested in obtaining the 'badged' partner status can apply through Snapchat's website. This not only provides an opportunity to enhance operational capabilities but also to achieve significant business results.