Curious about how to make a greater impact on Instagram? With trial reels, you can test new ideas and gather feedback before sharing your content with your followers. This feature is perfect for creators and businesses looking to refine their strategy and expand their reach.
Discover the benefits of trial reels on Instagram
Test reels work simply. You share a reel with accounts that do not follow you, allowing you to experiment with new formats without risk. Only you can see that the reel is a test. Within 24 hours of publication, you will receive statistics such as views, likes, and comments. Based on this data, you can decide whether to share the reel with everyone. This offers a safe way to discover what works and what does not resonate as well.
Valuable feedback and strategic advantages
Test reels offer a unique opportunity to refine content and better engage with your target audience. For businesses, this means you can test new ideas without directly impacting your existing followers. By experimenting, you gain insights into what your audience finds appealing, allowing you to optimize strategically. This can increase your visibility and create more engagement.
Another advantage is that Instagram treats well-performing test reels separately from your regular content. This ensures that your experiments do not negatively affect your existing content strategy. Additionally, you can set it up so that successful test reels are automatically shared. This way, you benefit immediately from a larger reach without any extra actions.
Test, learn and grow with trial reels
Test reels allow you to experiment without risk and gather valuable insights. Whether you want to test a new trend or need feedback on a creative idea, this feature helps you grow strategically and build better connections with your audience. By making smart use of the statistics and the option to share high-performing reels directly, you can maximize your content strategy.

