The clock is ticking. Google's announced removal of similar audiences is approaching.
will no longer be available within targeting. Do you understand the impact of this significant change on your Google Ads campaigns? As of August 1, this option will no longer be available, which can have a substantial effect on your advertising strategy.
Google's announcement to remove similar audiences from all ad groups and campaigns has led to an automatic optimization of these campaigns. If you prefer to avoid this, you can manually disable the campaigns in the Audiences tab of Google Ads.
Historical data on similar audiences will remain accessible despite the change. This data was a powerful driver for attracting new customers on Google Ads. According to Google, marketers could achieve up to 41% more conversions by combining similar segments with display advertising campaigns.
Google's new automation features are designed to help marketers improve their reach and ROI by connecting them more efficiently with relevant audiences. Google emphasizes the benefits of an audience strategy based on automation, citing an average improvement of 55% when using optimized targeting.
The disappearance of similar audiences aligns with Google's commitment to enhancing user privacy. The company stresses the importance of evaluating existing marketing approaches and seeking more sustainable strategies for business growth.
Finally, information is available to understand how these automated solutions can support your marketing objectives. You can also...