What if I told you that SEO, as we know it, is evolving? In a previous blog, we already informed you that
And this new development can have an even greater impact on businesses and organizations than traditional SEO. Meet the rise of Organic Search Optimization (OSO), a phenomenon that could change the game forever.
While some claim that AI will kill SEO, this article reveals that this is not the case. On the contrary, the introduction of the Search Generative Experience (SGE) by Google has led to a new and larger entity: Organic Search Optimization (OSO). This shift means we must not only optimize for Google's first page but also for organic search across multiple platforms.
OSO is more than just a new term; it is a mindset that SEO specialists will need to adopt. It is not a matter of depth but of breadth in the search landscape. Businesses and organizations will now have to consider a variety of search platforms and channels, such as TikTok, YouTube, and Google's discovery and news feeds.
Despite these changes, there is no need to panic. Countless opportunities await businesses willing to revise and adapt their SEO strategies to this new reality. Utilizing high purchase intent keywords, categorizing research phrases, and employing informative search queries can help businesses win customers.
The evolution to OSO does not mean the end of SEO, but rather an expansion of it. SEO specialists must enhance their skills and learn how to assist clients in ranking across different platforms.
SEO is not dead; it has evolved. And if we can embrace this evolution, the future of organic search will be nothing short of amazing. The era of Organic Search Optimization has begun—and it is an exciting time to be a part of it.