The impact of Google's August 2023 core update on your business

Have you noticed a decline in website traffic lately? Or perhaps an unexpected increase in search results? The newly rolled out Google core update from August 2023 could very well be the culprit. The update may take up to two weeks to be fully rolled out, so keep a close eye on your Google Analytics.

This update is the second broad core algorithm update of 2023, following the previous one in March. It has been over five months since Google made such a significant update, which means the impact could be substantial. Google announced this update on Twitter and has updated its search updates page accordingly.

A Google core update can have major implications for your website traffic and, consequently, your business results. These updates can significantly alter your rankings, resulting in either increased or decreased visibility. If you are negatively affected by this update, it may be challenging to take specific actions for recovery. Google itself states that a negative impact on rankings does not necessarily mean there is something wrong with your web pages.

If you experience negative consequences, Google provides a series of questions to consider. The most significant changes in your rankings will likely only become apparent after the next core update.

It is crucial to understand when Google executes these updates. This way, you can determine whether changes in your website performance are due to internal adjustments or external updates from Google. The last confirmed Google update before this one was the reviews update in April 2023, which also had a significant impact.

Stay on top of your analytics and rankings over the coming weeks to see how this update affects you and whether adjustments to your SEO strategy are necessary.

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