Have you recently faced changes in your website traffic? The answer may lie in the recent
from Google. At the end of September, Google completed a 14-day update that had a significant impact, particularly within the SEO industry.
Impact on the SEO Industry
The SEO industry was significantly shaken up by the Google update in September 2023. While some tracking tools indicated a decrease in volatility, many companies within the SEO community observed remarkable changes in rankings. It has become clear that this update was felt more strongly by search engine optimized sites than by the average website.
Various data providers such as Semrush and seoClarity have documented volatility related to this update. Interestingly, the findings were sometimes contradictory, with some tools showing less volatility while others reported a noticeable impact.
The purpose of the Google update
The core of this update focused on content. Specifically, on content that is primarily written to rank well in search engines, rather than being genuinely useful and informative for the user. This is often referred to as "SEO content." Google's goal was to downgrade this 'SEO content' in favor of high-quality, user-centric content.
The frustration among search users is understandable. They want to find useful and quality information, not pages that are solely optimized for search engines. Google's algorithm update aimed to address this frustration by reducing low-quality content.
Important insights and solutions
If your site has been affected, what can you do? Google suggests an introspection of your content. Critically assess it based on questions posed by Google. If you find that your content is not in line with this update, it may take some time before improvements are visible, even if you make the right changes. It is important to continue working on improving your site, with a focus on creating authentic and valuable content for your visitors.
Want to learn more about the September 2023 helpful content update? Read the details in our
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