Do you ever feel like you're losing control over the content you see on Facebook and Instagram? Do you not understand how these apps decide which posts appear in your feed? This article delves deeper into how Facebook and Instagram, powered by
, working to provide you with a personalized experience and how you can influence that experience yourself.
Facebook and Instagram are two of the most widely used platforms worldwide for sharing life events, connecting with like-minded individuals, and discovering engaging content. The unique and personalized experience of each user is made possible by AI systems that determine which content is displayed, based on the choices users make. However, this also means that the way companies and organizations convey their messages to the public is influenced by these systems.
Recently, Meta, the parent company of these platforms, has promised greater transparency regarding how these AI systems operate. The systems use user feedback to rank content on the platforms, making it more likely that posts relevant and interesting to you will appear in your feed. Meta aims to empower users to better determine what they see on the apps and provides more detailed information to experts to help them understand these systems better.
This new openness from Meta is part of a broader ethos of transparency and accountability. The company believes that openness is the best way to address concerns about the risks of powerful technologies like AI. Meta also encourages other companies to be transparent about how their systems work and to collaborate with the industry, government, and civil society organizations to ensure the responsible development of these technologies.
Meta's AI systems predict how valuable a piece of content may be for you, allowing it to be shown to you sooner. They use various predictions in combination, based on user behavior and feedback, to get as close as possible to the right content for each user.
Meta has also introduced new tools to support research of public interest, including the Meta Content Library and API, which give researchers access to data from public posts, pages, groups, and events on Facebook, as well as public posts and data from designers and businesses on Instagram.
As a company, it is important to stay informed about these developments and to understand how to manage the impact of these AI systems on your online visibility and content strategy. By understanding how the AI systems on Facebook and Instagram function, you can gain insights into how your content is ranked and how you can influence this process.
In this era of transparency, it is crucial for companies to understand how they can leverage technologies such as