Algemeen
2 min
5 September 2023

Auteur

Lisanne Groot

Lisanne Groot

marketing consultant

The promised Bing Chat data in Webmaster Tools: a broken promise from Microsoft?

The promised Bing Chat data in Webmaster Tools: a broken promise from Microsoft?

Have you ever been promised that something would happen "soon," only for that promise to go unfulfilled? This is how many site owners currently feel regarding Microsoft's Bing Webmaster Tools. After repeated assurances, the addition of Bing Chat data in Bing Webmaster Tools is still a no-show. Microsoft is now notably silent, leaving many businesses and organizations wondering what is going on.

The absence of this promised feature could have a serious impact on the strategies of online businesses and marketing agencies. The anticipated data could provide insights into visitor behavior and click-through rates, crucial information for any digital marketer. The failure to deliver on this promise contributes to a lack of transparency, something for which Bing was previously praised in comparison to Google.

Although Microsoft recently confirmed that they "committed to launching Bing Chat data in Webmaster Tools," no specific timeline has been provided for when this will happen. This raises questions about why the feature, which is reportedly already developed, has not yet been released. There is speculation that Microsoft may be hesitant to reveal low click-through rates, or that there are technical obstacles.

The lack of clear communication from Microsoft is causing concern, especially since Bing has been more transparent than Google in the past regarding their search algorithms and data. In a world where data is so important, such delays and the lack of openness represent a step back for anyone relying on search engine optimization for their business strategy.

The Bing Chat data promised by Microsoft remains a murky area. The absence of this feature and Microsoft's silence cast doubt on their commitment to transparency and what we can expect from Bing Webmaster Tools in the future.

Lisanne Groot  - Author

Over Lisanne Groot

marketing consultant