Disclaimer: Threads is not yet available for use in Europe.
The company behind Instagram has announced the launch of Threads, a new app that allows users to share real-time text updates and participate in public conversations. Whether you are a creator or just post occasionally, Threads provides a separate space to express ideas and connect with others. Discover how this news can impact businesses and organizations, and learn some solutions to make the most of it.
Threads, developed by the Instagram team, is a new app that enables users to share real-time text updates and engage in public discussions. It offers a distinct space where both creators and casual users can express their ideas and communicate with others. By logging in with your Instagram account, you can follow friends and creators who share your interests, both on Instagram and beyond.
With Threads, you can easily join the conversation. You can log in with your Instagram account and customize your profile specifically for Threads. The app supports accessibility features such as screen readers and AI-generated image descriptions, which are also available on Instagram. Your feed on Threads displays posts from people you follow and recommended content from new creators. Posts can be up to 500 characters long and can include links, photos, and videos up to 5 minutes in length.
One of the powerful features of Threads is the ability to engage in positive and productive conversations. You can control who can mention or reply to you, and add hidden words to filter out responses containing specific terms. It is also possible to unfollow, block, restrict, or report profiles. The safety and user features of Instagram also apply to Threads, providing a secure environment.
Threads plans to become compatible with the ActivityPub protocol, allowing it to communicate with other apps that support this protocol. This opens the door to new connections and opportunities that are not possible on most social apps. It offers a decentralized approach, similar to the protocols for email and the web, which could influence the future of online platforms.
For businesses and organizations, Threads presents new opportunities to reach their target audience and drive engagement. They can share relevant information and engage in discussions related to their industry, resulting in community building and attracting followers and customers. By leveraging the capabilities of Threads, businesses can enhance their brand awareness and establish thought leadership.
To make the most of Threads, businesses may consider the following steps:
1. Develop a content strategy:
Develop a strategy to share relevant and valuable content through Threads. This may include sharing updates about new products, industry news, tips and advice, and other information that is interesting to the target audience.
2. Stimulate engagement:
Actively participate in public conversations and respond to followers' comments. By adding value to discussions, engagement can be increased and a positive reputation can be built.
3. Share visual content:
Take advantage of the opportunity to add photos and videos to Threads. Businesses can use product images, infographics, short videos, and other visual elements to make their message visually appealing.
4. Build a community:
Utilize Threads to build and manage communities related to your company's industry or niche. By actively participating in relevant discussions and sharing valuable content, a loyal and engaged community can be established.
Threads is launching today in over 100 countries for iOS and Android. New features will also be added soon, such as enhanced feed recommendations and a more robust search function. The team behind Threads is eager for feedback as they develop new features and introduce new ways to connect with each other on the app.
Discover how Threads can help your business or organization increase engagement, reach your target audience, and build thought leadership.