TikTok has announced several new accessibility options. These updates are aimed at enhancing the user experience for individuals with visual, auditory, motor, and cognitive impairments. The adjustments were shared on Global Accessibility Awareness Day.
The innovations are part of a broader strategy to make the platform more inclusive. TikTok views accessibility as a fundamental aspect of product development.
New features that make a difference
AI-generated alt text for photos
Creators can now add alternative text to photos during or after publication. Additionally, TikTok is testing a feature that automatically generates alt text using AI. This text is made audible through screen readers, enhancing the experience for users with visual impairments.
Increased color contrast
In the settings, the color contrast can be increased. This feature enhances the visibility of text, icons, and other elements in the interface. It is intended for users with reduced vision or sensitivity to low contrasts.
Support for bold text
The app now adjusts to the bold text profile of a device. When this feature is active, TikTok automatically displays all text in bold style. This makes reading easier for people who need larger or higher-contrast text.
These additions build on existing features such as automatic captions, text-to-speech, dark mode, and animated thumbnails. All options are now accessible via a revamped settings page.
Impact for businesses and content creators
Companies and creators can benefit from broader accessibility by making their content available to a larger and more diverse audience. This enhances reach, engagement, and usability without requiring additional technical knowledge.
Content that utilizes alt text and high-contrast formatting is better interpreted by assistive tools, which directly improves discoverability and user experience.
Accessibility as a structural pillar
TikTok emphasizes that accessibility is an ongoing process. By actively investing in new features, the platform is working towards an inclusive digital environment.