TikTok takes a new step in optimizing the advertising experience with their latest tool, the Creative Assistant. This AI-driven resource (available in the Creative Center) is ready to support advertisers with valuable insights and suggestions. And... all of that is based on data!
What is the impact?
Advertising campaigns can now be set up faster and more effectively. With the Creative Assistant by your side, it feels like you have a virtual colleague. This assistant leverages specific TikTok knowledge to provide you with the most relevant suggestions and guidance, enabling you to create the most engaging content for your campaigns.
The operation is simple. You can find the Creative Assistant in the upper right corner of the Creative Center page. Start working with the new feature by entering simple prompts, such as questions about best practices for newcomers on TikTok, or viewing top-performing ads in a specific industry.
What if you're lacking inspiration for a moment?
The Creative Assistant is here for you. Whether you are just starting with TikTok, want to explore the creative landscape on the platform, or need ideas for your brand, this tool provides insights and suggestions for a smooth content creation process.
A spokesperson for TikTok emphasized the importance of this new tool: "With the Creative Assistant, you can now create a meaningful and valuable presence on TikTok. This means that brands and creators worldwide can harness the power of artificial intelligence like never before. The Creative Assistant is a springboard for creative ideas, offering suggestions and acting as a collaborator in your creative journey. However, you always remain in full control."
Check out the full announcement of
for more information.