TikTok introduces new search advertisement: Search Ads Toggle

Now you can make your business appear on TikTok at the moment users are searching for content that aligns with your brand. This is made possible by TikTok's latest feature: the Search Ads Toggle. With this innovation, your ad will be displayed alongside organic video results, tailored to user search queries.

TikTok has announced this new capability in their TikTok Ads Manager. The Search Ads Toggle is not a standalone product, but rather an enhancement to your existing In-Feed Ad creations. These ads appear in TikTok's search results and are clearly marked as "Sponsored."

This is immensely important for businesses and marketers. With 150 million monthly active users in Europe, TikTok offers a fantastic opportunity to reach a vast audience. Even Google sees TikTok as a legitimate competitor to its own search activities. TikTok even doubled its market share in digital advertising in 2022, despite threats of a ban.

Ads appear in various positions within the search results, depending on factors such as relevance, user intent, and overall user behavior. The user journey typically starts at the top of the 'For You' feed and leads through a search query to the search results where your ad may appear.

Advertisers have the option to add negative keywords. This ensures that ads do not appear alongside content that does not fit the brand's message.

The Search Ads Toggle is enabled by default when you set up In-Feed Ads. You have the freedom to turn this option off or back on later. According to TikTok's own data, 70% of ad groups see better results with the search ads toggle on, thanks to more efficient conversions.

This is an opportunity you do not want to miss. TikTok offers a new, innovative platform for your advertising strategy. With the introduction of search ads, TikTok is taking a significant step in transforming the digital advertising landscape. Make sure you are part of it.

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