TikTok continues to evolve as a platform for product discovery. For instance, 23% of users search for products or information within 30 seconds of opening the app. With the launch of the new Search Ads Campaign, TikTok now offers businesses greater control over how and where their ads appear in search results. This campaign provides additional targeting options, allowing you to increase your brand's visibility at the moments that matter.
The benefits for companies
With the Search Ads Campaign, companies can specifically target keywords that are relevant to their products or services. This provides greater control over how ads are displayed, ensuring that the right message reaches the right user. Companies that combine Search Ads with In-Feed Ads see an average of 20% more conversions, making it a valuable option for businesses looking to enhance their online visibility.
Responding to user search behavior
The new search functionality of TikTok allows businesses to capitalize on the active search behavior of users. As TikTok increasingly becomes a destination for product discovery, it is essential to be visible at the right moment. By utilizing keyword targeting, companies can tailor specific search queries to their ads, resulting in higher engagement and conversion rates.
An effective approach is to carefully select keywords and regularly evaluate them based on performance. This enables businesses to respond to current trends and user needs, thereby enhancing the effectiveness of their campaigns. With this strategy, companies can reach a larger audience without compromising the relevance of their ads.
Effective advertising and budget management
TikTok's Search Ads also provide the opportunity to create ads that better align with users' search intent. By developing engaging videos or visuals that directly relate to the search query, companies can increase their chances of success. Additionally, it is essential to maintain good budget management to keep the campaigns competitive in the search results.
By regularly analyzing and adjusting the results of the campaigns, companies can ensure that their ads perform optimally. This not only offers more control but also leads to better results in the long term.
More conversions through targeted keyword campaigns
For companies, the use of keyword-targeted campaigns is an effective way to generate additional conversions. TikTok has proven that users often return to purchase a product after seeing an advertisement, even if this does not happen immediately during the first interaction. Combining Search Ads with other ad formats within TikTok enhances the impact and helps businesses reach more customers.
Optimize visibility and conversions with TikTok's Search Ads
The new Search Ads Campaign from TikTok offers businesses a unique opportunity to tap into user search behavior. By utilizing targeted keyword campaigns, companies can increase their visibility and boost conversions without compromising the user experience. Businesses that embrace this strategy will be able to align their advertising campaigns more effectively with the needs of their target audience and enhance their online performance.