TikTok has announced new tools and partnerships within its Pulse suite for targeted advertising. This allows advertisers to better align their ads with trending content and events.
Partnerships and tools
Pulse Premiere welcomes partners such as Paramount Global and the NHL, aligning advertisements with premium publisher content. The new tool Pulse Custom Lineups, powered by AI, assists marketers in discovering trending, brand-safe content that supports their objectives. With Pulse Premiere IP Lineups, brands can purchase advertisements for specific intellectual properties or networks.
Expansion of measurement solutions
TikTok is expanding its measurement solutions with Nielsen One Ads and iSpot.tv, allowing advertisers to track how TikTok campaigns deliver added value and reach compared to television advertising.
Impact on businesses
TikTok's focus on targeted advertising can have a significant impact on businesses and organizations that advertise on the platform. By aligning ads more closely with relevant content and events, advertisers can better reach their target audience and improve their ROI.
Despite the threat of a ban, TikTok continues to make progress with its advertising platform. By investing in targeted ads and expanding partnerships with premium publishers, TikTok remains an attractive platform for advertisers, even amid uncertainty about its future.