In 2023, social media trends across various platforms such as Facebook, Instagram, LinkedIn, and TikTok have once again adapted compared to last year, and these reflect our behavior as well.
In this blog, we delve deeper into the developments and trends in social media on the aforementioned platforms. We examine each channel individually, as the characteristics of the target audiences present on these platforms differ in terms of age, posting time, interaction, and reach. This way, you can optimize the reach of your marketing campaign.
Facebook posts are receiving less attention from users. This is due to Meta's intention to repurpose content posted on Instagram for Facebook, effectively creating a second Instagram. This makes it interesting for companies to post more on Reels in order to generate more interactions.
A notable trend on Facebook is Reels. Not only is there an increase in engagement with Reels, but there is also a 7x rise in the number of Reels posted compared to last year. This makes it a relevant development for companies seeking more interaction with their ideal audience.
Additionally, Meta has released two guides: one for creators to gain more followers and attention, and the other for advertisers on Facebook to more easily respond to social media trends. They have also shared information about how the algorithm works.
The trend on the social media platform Instagram is primarily shaped by the younger generation, Gen Z. The current trend can best be described as a cultural exchange: Americans listen to Japanese music while eating Greek food, and they primarily seek commonalities with other users, resulting in a blending of cultures. This trend continues from 2022.
Reels, the short video clips that resemble TikToks, are still a success and continue to grow. Posting funny and easily relatable videos plays a significant role in this. Instagram's algorithm prioritizes these as well, as they receive 22% more interactions than regular posts.
TikTok
The social media trends on TikTok can still be considered 'trendsetters' for other platforms. What happens on TikTok influences all other social media, especially short video format content.
When a well-known artist releases a new song or album, it is heavily utilized on TikTok. Examples include Billie Eilish's "What was I made for?" trend and Olivia Rodrigo's "Vampire" trend. These songs are then used as background music in videos that showcase something mundane but with an interesting twist.
In short, TikTok firmly maintains its powerful position in the social media landscape, and it does not seem like that will change anytime soon.
LinkedIn has seen a significant increase this year in the number of interactions between users. Even non-professional posters are starting to gain more confidence in posting, according to the statistics.
A new addition is that brands are now paying influencers on the social media platform to gain access to their followers. This is similar to Instagram.
As a result, the platform, which was primarily intended for recruiting people, is increasingly shifting towards being a true social media platform.
Overview of 2023 Trends
Short form videos continue to dominate almost all social media platforms.
Instagram, Facebook, and LinkedIn are increasingly focusing on building an online community.
Many social media trends are seen as opportunities by businesses; they often create their own version of these trends in the hope of driving traffic to their website and thereby increasing their sales figures.
Authenticity and originality are increasingly valued as people become more aware of their consumption and usage. A trend in social media that makes the world a better place.
Influencers are increasingly being used by brands to represent them, as brands seek to reach new customers and increase sales.
Social Media Trends 2023
There you go, now you're completely up to date. Now you can also respond to the trends and gain more interactions with your followers!