Creating a campaign video without a camera crew. Or generating an atmospheric product video with sound in just a few minutes. This will soon be possible with Veo 3, the new AI model from Google DeepMind. It is not yet available in the Netherlands, but it is expected that this will change soon.
Veo 3 transforms text into realistic scenes with movement, lighting, and matching audio. Think of rustling leaves, music, dialogues, and ambient sound. The visuals feel cohesive, narrative, and professional, all without the involvement of a production team.
What does this mean for your work?
For those who regularly create videos, this model offers immediate benefits. Short advertisements, mood impressions, or product demos can be completed in minutes. You can also quickly generate visual content for pitches, social posts, or landing pages that aligns with your brand. You enter a text prompt, and Veo delivers a video of up to 60 seconds in 1080p. Images can be directed based on mood, style, and camera angle.
Veo 3 is available through two Google One subscriptions, but not yet in the Netherlands. Access may be possible with a VPN. There are free options for students and discounts for new users.
Points of attention when using AI video
The technology is powerful, but it also raises questions. Who owns an AI-generated video? And how do you prevent misuse such as deepfakes? Google promises security measures, such as watermarks and limits. Nevertheless, caution is still advised.
AI tools like Veo are not substitutes for creativity. They enhance ideas, accelerate production, and make visual experimentation more accessible. The added value lies in how you use it, not in the technology itself.
Conclusion
Veo 3 demonstrates how rapidly AI is evolving in visual content creation. Although not yet officially available in the Netherlands, it is a promising step towards accessible, high-quality videos. The future of content creation is becoming faster, smarter, and more visual, as long as we approach it with awareness.