Have you ever thought that your love for denim could lead to a unique driving experience? That is now a reality thanks to Volvo's fascinating collaboration with Pinterest, based on the latest denim trends.
Denim interior for the EX30 SUV
Volvo has joined forces with Pinterest to highlight the unique recycled denim interior of their brand-new electric EX30 SUV. This strategic move leverages the current popularity of denim on Pinterest's inspiration platform. Until August 31, Volvo's EX30 SUV will be prominently featured with every "denim" search on Pinterest.
This promotional strategy capitalizes on a remarkable surge in denim-related searches. For instance, searches for "Denim on Denim" have skyrocketed by as much as 6,000% in the past month, while searches for "Denim Outfits" have grown by 250%. Additionally, Volvo has taken advantage of Pinterest's new Premiere Spotlight ad placement, allowing the brand to occupy a prominent position on the search page.
Relevance for Gen Z Consumers
Volvo's focus on Pinterest is a smart move to reach consumers inspired by denim trends. Especially with the new school year approaching and the renewed popularity of millennial trends. This approach is particularly relevant for Gen Z consumers, who often prioritize sustainability and are among the fastest-growing user groups on Pinterest.
Reach and opportunities
This collaboration offers Volvo a rare opportunity to associate itself with the keyword "denim," thereby reaching a broad audience. This audience consists of no less than 463 million Pinterest users in the first quarter.
Pinterest continues to innovate in its advertising strategy. A recent example of this is the doubling of their vertical videos. With 97% of the top searches lacking a specific brand, the platform presents enormous opportunities for branding and monetization. Companies and marketers can capitalize on this by anticipating trends and forming partnerships that put their brand in the spotlight.