VTEX and Pinterest have joined forces to help businesses strengthen their social commerce strategies. This collaboration opens new opportunities for brands to reach a larger audience and enhance the shopping experience for customers. Read on to discover what this partnership can mean for your business!
VTEX and Pinterest announce collaboration
On May 29, 2024, VTEX (NYSE: VTEX), the complete and flexible commerce platform for leading brands and retailers, announced a partnership with Pinterest. This collaboration enables consumer brands to enhance their presence in social commerce and reach more customers. Through this integration, VTEX's 2,600 global customers can seamlessly integrate their product catalogs, create Pins, and run effective shopping campaigns on Pinterest.
Impact on companies and organizations
This collaboration offers companies the opportunity to connect with Pinterest's active and purchase-oriented users. This platform, with more than half a billion monthly active users, is a key destination for online shoppers. For brands, this means they can showcase their products to a wider audience and enhance the shopping experience for customers. It results in more organic growth and a vibrant online community.
Solutions for brands
Customers of VTEX such as Whirlpool, Blaisten, and Easy are the first testers of this collaboration. They are now utilizing Pinterest catalogs to enrich the customer journey from inspiration to purchase. This integration helps brands provide seamless and inspiring shopping experiences that attract and retain customers.
With this collaboration, VTEX offers companies the tools to better respond to the inspiration users find on Pinterest and to translate this into meaningful consumer connections. This not only strengthens the customer relationship but also stimulates brand growth.