Whether you have a quick question or are conducting in-depth research, Google Search is likely your starting point. But did you know that a lot will change in 2025? Sundar Pichai, the CEO of Google, has announced that the search engine will soon be able to answer complex questions even better. This will not only affect how you search but also how businesses are found online.
Search results are becoming smarter and more personalized.
Google Search is about to undergo significant changes. According to Sundar Pichai, the CEO of Google, the search engine will become much smarter by 2025 thanks to advanced AI technologies such as BERT, MUM, and Gemini. This means that Google will not only better understand what you mean, but it will also combine text, images, and other content to provide you with exactly what you are looking for.
For you, this translates to faster and, above all, much more relevant search results. Do you have a complex question, such as how to best plan a trip or which products are most suitable? Instead of an endless list of links, you will soon receive clear, actionable answers that truly help you. This way, online searching will not only be faster but also much easier.
Why this is important for businesses
Companies that rely on online visibility, such as webshops and news platforms, will need to adapt to these changes. With a shift towards AI-generated search results, such as the Search Generative Experience, traditional traffic to websites is becoming less certain. Content creators must ensure that their information is not only discoverable but also reliable and of high quality.
Moreover, this also affects how companies handle intellectual property. While Google licenses content from platforms like Reddit and the New York Times, many creators remain unpaid. However, Pichai predicts that in the future there will be more direct rewards for creators of valuable content.
What can you do?
For users, this change means that searching for information will become easier and more intuitive. For businesses, it is a wake-up call: invest in high-quality content and stay alert to new search trends. Google Search is changing, and the sooner you adapt, the more benefit you will gain from this revolution.