Recent research shows that companies are increasingly investing in their e-commerce activities, despite various obstacles. No less than 94% of the surveyed executives indicate that they will increase their investments in e-commerce over the next six to twelve months. The study, conducted by Pattern, reveals that companies are shifting their focus to various aspects such as product images, videos, and texts for online product listings, which lead to better performance and revenue growth.
The impact of product images and videos
One of the key areas where companies focus is improving the visual presentation of their products. Product images and videos play a crucial role in persuading consumers. Short, clear videos are becoming increasingly popular as they quickly demonstrate how a product works and what its unique features are. This has proven particularly effective in increasing conversions, as visual content tends to resonate much better with consumers.
Videos, especially those on platforms such as
TikTok
and
strongly contribute to the success of e-commerce. They offer a personal way to present products, which directly leads to increased engagement and a higher likelihood of purchase. Many brands also utilize influencers who share these videos, further enhancing their effectiveness.
Optimization of product descriptions for search engines
In addition to images and videos, optimizing product descriptions is also essential. Product titles and descriptions must be search engine friendly, meaning they are equipped with relevant keywords that ensure products are easily found. Well-optimized product pages increase visibility, which in turn enhances the likelihood of sales.
Increase in investments in influencer marketing
Influencer marketing is another growing trend. More than half of companies indicate that they want to invest in collaborations with influencers. This marketing strategy proves to be particularly effective, especially on platforms like TikTok and Instagram, where companies can sell directly to consumers through integrated features such as native checkout. The use of influencers increases brand visibility and engagement, and provides a direct link to potential buyers.
Obstacles to growth in e-commerce
Although companies are enthusiastic about expanding their e-commerce activities, certain challenges remain significant. Rising shipping costs, issues with inventory management, and a lack of resources to integrate new sales channels are often cited as major obstacles. Additionally, many companies face unauthorized sellers who undermine the strategy and success of brands by selling products outside of official distribution channels.
Possible solutions
Companies can tackle these challenges by investing in smart technologies such as feed management platforms, which can synchronize product data and orders across various channels. This helps reduce errors and ensures more effective inventory management. Furthermore, physical stores can be utilized as distribution centers, which helps lower shipping costs and increase delivery speed. Companies can also engage specialized teams to manage e-commerce processes more efficiently, further supporting growth.
In short
The future of e-commerce looks promising, despite the challenges that companies face. By making smart investments in product presentation, search engine optimization, and influencer marketing, businesses can successfully expand their e-commerce strategies. With the right approach, such as improving product data and utilizing innovative solutions for logistical issues, companies can not only overcome obstacles but also maximize their growth potential.
All of this indicates that e-commerce is a lasting and increasingly important pillar for companies looking to grow in a changing market environment.