Many marketers struggle with measuring the impact of their creative content. Traditional methods fall short, as research from Plus Company and Statista shows. AI offers a solution with real-time insights that make campaigns more powerful and agile.
Making creative impact measurable with AI
Marketers still often rely on outdated methods to measure the impact of their creative campaigns. However, research from Plus Company-Statista shows that 64% of marketers are dissatisfied with these traditional measurement methods, such as brand tracking, sales analyses, and attribution models. These methods simply do not keep pace with the speed and flexibility demanded by the current market. Real-time decision-making is essential to remain competitive, and that is lacking in conventional techniques.
Need for real-time insights
In the modern, rapidly changing market, competitive advantage requires that campaigns can respond directly to the latest market developments. No less than 58% of marketers experience the lack of real-time data as an obstacle to adjusting creative strategies. Here, AI offers a powerful solution: it generates real-time insights that enable marketers to respond more quickly to consumer trends and adjust campaigns to achieve better results.
AI lowers barriers for measurability and precision.
AI not only helps to measure the performance of creative content more accurately, but also provides deeper insights into consumer behavior. It enables companies to align their creative content with changing preferences and measure it effectively. Despite the advantages, there is still resistance: 45% of marketers cite cost and complexity as barriers. Among smaller companies, this barrier is even higher, with 71% finding it difficult to change due to limited resources.
New growth opportunities through AI adoption
Marketers who fully integrate AI into their processes achieve success with their campaigns more quickly and leverage new growth opportunities. AI can, for instance, help conduct more targeted audience analyses and discover new consumer segments, something that is challenging with traditional methods. Brands that embrace AI are better prepared to remain competitive in a dynamic market.