Why should you choose Single Keyword Ad Groups (SKAGs) at a time when modern ad group structures seem to be the norm? Discover why SKAGs can still be an effective strategy for your Google Ads campaigns.
Advantages of SKAGs
explains why he continues to advocate for SKAGs despite the popularity of thematic ad groups (Hagakure). He notes that SKAGs have historically been successful due to their ability to increase ad relevance and lower cost per click (CPC). This is achieved by having each ad group contain only one keyword, resulting in highly relevant ads and higher Quality Scores.
Impact on businesses and organizations
For companies, SKAGs can still be a valuable strategy, especially compared to broader thematic ad group structures. SKAGs provide a way to maximize ad relevance, which can lead to lower CPCs and better overall performance. Although they can be more complex to manage, they often offer a higher return on investment.
Solutions and recommendations
Despite changes such as broad keyword options and AI-driven ads, SKAGs remain effective. Ensure that you have enough SKAGs within a campaign to achieve at least 30 conversions per month for optimal signal liquidity. Increase ad relevance by improving keywords with a "below average" score to "average," which raises the Quality Score and lowers CPCs.
Although alternative structures like Hagakure and STAGs offer benefits, the results from SKAGs demonstrate that this approach can still be superior in terms of ad relevance and cost savings.
Consider SKAGs as a powerful strategy for your Google Ads campaigns to achieve maximum performance!