YouTube has experienced tremendous growth in TV viewership in 2024. The platform saw an increase of over 30% in revenue from TV views and a 35% rise in 4K video uploads. According to Kurt Wilms, Director of Product Management at YouTube, creators are increasingly optimizing their content for large screens to respond to changing viewing preferences.
What are the trends?
Sports commentary and analyses are becoming increasingly popular: Viewers tune in for pre-game analyses, live reactions, and post-match reviews. New features such as "multiview" and "watch with" provide opportunities for shared viewing.
Children's content caters to shared viewing within families: With features like Parent Code, parents gain more control over content.
Long video podcasts offer relaxing and hands-free viewing experiences: These talk show-like formats are ideal for passive consumption on large screens.
Impact on businesses
Companies and creators active on YouTube cannot afford to fall behind. Optimizing content for TV presents opportunities to reach a wider audience. High quality, episodic structures, and well-organized playlists make content more appealing to TV viewers.
YouTube Solutions
To support this growth, YouTube is experimenting with features that enhance shared viewing experiences and user-friendliness. Think of tools for multiple streams and family-friendly features. These developments make the platform more versatile and appealing to both creators and viewers.
By tailoring content to these trends, businesses can respond to changing viewing habits and expand their reach.