Why YouTube is the platform for Gen Z and what that means for your advertising budget

Are you wondering where to best invest your advertising budget to capture the attention of the younger generation? New research shows that YouTube is the platform you need to be on, especially if you want to reach the Gen Z audience.

According to recent research by Precise TV and Giraffe Insights, 6 out of 10 Gen Z teenagers watch YouTube ads instead of skipping them. Nearly half of these teenagers can even recall an ad they saw on the platform. This comes after the news that YouTube reported a 4.4% increase in advertising revenue for the second quarter of 2023.

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