YouTube has taken an important step in regulating AI-generated content. Creators must now indicate whether their uploads utilize generative AI technologies. This policy is designed to increase transparency and prevent confusion among viewers.
New policy for AI content on YouTube
YouTube introduces labels within the Creator Studio. These are intended to indicate whether a video contains 'synthetic media.' This includes content in which people, places, or events have been realistically recreated or altered. The labels will appear in the detailed description or directly on the video player. Creators must explicitly state whether their content shows or features a person in a way that does not correspond to reality. This also applies to altered images of real events or locations, as well as entirely fictional scenes that appear realistic.
Impact and enforcement
The guidelines apply to content that can easily be confused with reality. The aim is to prevent deception and confusion. This is particularly relevant in a time when fake news can influence public opinion and elections. YouTube will consider various measures against creators who do not adhere to the rules. In cases of repeated violations, YouTube may add labels to the videos or take other steps to enforce the rules.