Have you ever thought about the importance of reaching the right audience on YouTube? A new initiative from the video giant can help advertisers with this. YouTube has confirmed the global launch of video view campaigns (VVC). With this innovation, they leverage AI to assist advertisers in purposefully reaching relevant viewers. The result? Ads are displayed at the right time and in the right place, increasing viewer interest and intent.
The major advantage of this is that advertisers can make their campaigns more effective. By showing ads to a more relevant audience, the impact and efficiency of the campaign are optimized. This not only leads to higher engagement but also contributes to a better ROI. It ensures that resources are used effectively and helps build stronger brand-consumer relationships.
But what exactly do video view campaigns (VVC) entail? This campaign type uses AI to strategically deliver the best-performing creatives to the most engaged audience. VVCs utilize various formats such as skippable in-stream ads, in-feed ads, and Shorts ads to maximize a budget. According to a Google study, VVCs enable advertisers to achieve an average of 40% more views and 30% lower costs per view compared to skippable in-stream CPV campaigns.
Julia Karr, Global Product Expert, Video at YouTube, explained that videos are one of the most impactful ways to tell a story. As an example, she cited Warner Brothers Korea, which used VVC for their film 'Bones and All.' They saw a 33% increase in views and 36% lower costs compared to using only TrueView in-stream.
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