Concerned by
Recent INP warnings in your inbox? You are not alone. This news has put many website owners on high alert as they wonder what it means for their site's performance.
Google's Core Web Vitals INP emails have stirred the online world, with Google Search Console sending messages to site owners whose INP scores (Interaction to Next Paint) do not meet the expected standards. It is important to remember that INP will replace the old FID (First Input Delay) metric in March 2024. This development has caught the attention of owners due to the potential impact on their site's performance and visibility.
What is remarkable is the concern and confusion these emails are causing among site owners. The online response has led to panic and uncertainty about how to deal with these Google-related issues, particularly regarding INP scores.
However, the key here is to remain calm. As experts like Mordy Oberstein and Nati Elimelech have pointed out, nothing is changing at the moment. There is time to improve the INP score, and it is just one aspect of the overall Google Search page experience, which in turn is only a small part of the total ranking algorithm.
Despite the prominent role that INP plays in Google's Core Web Vitals, Martin Splitt, Developer Relations Engineer at Google, explains that having good metrics within the Core Web Vitals report does not guarantee good rankings. There are many aspects of page experience, with or without Core Web Vitals, that play a role in determining your site's overall ranking.
If you are concerned, you can focus on improving your INP score through technical adjustments. But instead of panicking, it is better to concentrate on providing great and useful content for your users while working on your site's INP value when you can.