Many content creators struggle with the mystery of why their carefully crafted content does not appear in Google's top results. It's easy to blame Google, but the reality may be surprisingly closer to home. An analysis of this issue suggests that the problem often lies with us. The content that is often labeled as 'great' does not always meet the high standards.
The reality of 'great' content
The misconception about the quality of our own content is a widespread phenomenon. Many of us mistakenly believe that our content is of high quality, while an objective assessment often reveals that it is at best mediocre. This overestimation leads to an abundance of generic content on the web, complicating Google's task of ranking quality content.
Google's battle with quality
Since its early days, Google has struggled with the quality of the internet. Former CEO Eric Schmidt referred to the web as a 'sewer' back in 2008. Despite efforts to improve this, it remains a challenge for Google to navigate through the abundance of mediocre content. This has led to frustrations over large sites drowning out smaller publishers and a general decline in search quality.
Who bears the blame?
The discussion about who is responsible for the declining quality of search results is complex. Content creation and Google's algorithms are inextricably linked. However, both parties play a role in the current landscape. Content creators are encouraged to raise their standards, while Google promises changes to enhance the search experience.
On the path to improvement
The solution to this problem is not simple, but it is clear. Brands and content creators must focus on creating truly valuable content. This requires a long-term vision and a continuous commitment to quality and relevance. At the same time, Google has indicated that changes are on the way to improve the quality of search results.
By focusing on authentic and useful content, content creators and Google can work together to break the cycle of mediocre content. This path requires patience and dedication, but promises a better future for both search engines and users seeking quality content.