Attracting leads with a lead magnet

For this you need a valuable piece of content. Also known as a 'lead magnet'. A good lead magnet is considered valuable enough for the visitor to leave his or her personal data. Leaving their data, also called the 'opt-in', is the trigger for starting your marketing automation workflow.

The foundation for contacting your lead has been laid. They have made a download or request via your website or landing page. Based on this download or request, you get some more information about the lead's situation. What obstacles and challenges does your lead face and how can your product or service solve them? You will provide more information about this via automatic, personalised e-mails. And by analysing the click behaviour of this lead, you get some more information. Give and take. That is how it works.

In this way, you 'warm up' leads and guide them through the customer journey. One stage further each time. Until they are warm enough to convert. Based on your lead's behaviour, his or her profile is automatically enriched. When this lead meets the pre-set criteria, this is the trigger for sales to follow up the lead (SQL). This is the moment for sales reps to pick up the phone and make personal contact.

What does this mean for salespeople? They are always sure that they are calling at the right time. No more too early and certainly no more too late! So they can use their time more effectively, which is a good thing for you too.

Benefits of Marketing Automation
  • Fully automate marketing and sales processes;
  • Personalised, relevant content at the right time;
  • Efficient deployment of your account managers through automatic lead qualification;
  • Automated data enrichment of your CRM.
Sending the right content to the right person at the right time, completely personalised!

Numbers tell the tale

In marketing automation, you can measure everything. You can track the lead's behaviour. What did the lead read or not read? What does he or she find interesting or not? This is essential to know. You can see everything at a glance, allowing you to make the right decisions.

Marketing automation is the future to improve your sales and marketing processes.

Are you taking the next step with marketing automation?