Want to reach your target group in the various phases of the customer journey?
Social advertising is used with a vision that goes beyond merely creating engagement with the target group. It is about being visible on the platform where your target group is, at the right moment in the customer journey.
This customer journey is different for each product or service. Sometimes even for each customer. That is why it is important to have several touch points - via multiple platforms - to guide a person to the next stage of the journey.
To target the audience, we can make a selection from various characteristics such as demographics, areas of interest or business background. Besides these 'traditional' characteristics, we can also reach the target group through your own e-mail database or by retargeting website visitors.