An inbound marketing strategy is incomplete without the use of social advertising. Social media plays a huge role in both people's lives and companies' strategies. Using social advertising will give your business, product or service a huge boost.
Social advertising is deployed with a vision that goes beyond just creating engagement with the target audience. It's about being visible on the platform where your target audience is, at the right moment in the customer journey.
This customer journey differs for each product or service. Sometimes even for each customer. Therefore, it is important to have several touchpoints - through multiple platforms - to guide a person to the next stage of the journey.
To target the audience, we can select from various characteristics such as demographics, areas of interest or business background. Besides these "traditional" characteristics, we can also reach the target audience through your own email database, customer base or by retargeting website visitors.
- Deployable at every stage of the customer journey;
- Reach your target audience through unique and specific targeting options;
- Retargeting email database, customer base or website visitors;
- Build target groups of engaged users;
- Generate reach, website visitors and leads;
- Instant visibility of results.
Social advertising is appropriate for any business, product or service. However, it is important that you do your research first. Who is your target audience? What platform is your target group on? That is why we first start with a target group study. Once we have mapped out your target group, we devise an effective social advertising strategy. Specifically aimed at the goal you have in mind.
When deploying a campaign, we always take into account the different phases of the customer journey. For each phase of the customer journey, we create a separate campaign. The target group then gets to see the right ad at the right time.
The results of the campaigns are continuously managed and optimized by us. This way, we get the maximum return from your campaign!
Which channels we use depends on your goal and target audience. Our specialists advise which channels best suit your target audience and with which content. We can help you advertise through: Facebook (meta), Instagram, LinkedIn, Pinterest, Snapchat, Twitter (X), Youtube, Snapchat, TikTok, Discord and Twitch.