Collecting data from these leads
You've built target lists and approached them with your content. There is interest and he or she decides that your content is valuable enough to leave their personal data. This is where you've been working toward. Now you have the choice to have the leads either go to a landing page or to a lead ad. The big difference between the two is simple. When you choose a landing page, you guide leads off the platform . When you choose a lead ad, leads stay on the platform.
difference lead ad and landing page
A lead ad reduces the number of clicks and facilitates leaving personal information for visitors. A landing page gives you extra space to explain what makes your product or service the solution to the visitor's pain point. In addition, you can capture visitors, when they visit the landing page on your website, in remarketing lists in order to target them in other channels. So both have their advantages. Depending on your situation and by testing both variants, we determine which option is most suitable for your target audience.