Content marketing

Content marketing is a cost-effective form of marketing. Providing relevant and valuable content to a specific target audience is key. Unique content can set your organization apart from the rest, provide profitable customer interaction and bind these customers to your brand.

The content should exactly match their interests, needs and the stage they are in. If you don't do this, you will lose the attention of your potential customers. We don't have to explain to you that you will then also miss out on the chance of conversion.

Reach your ideal client

It's important that relevant content aligns with the stages in the customer journey. But don't forget to link your business goals to this. A content marketing strategy is only truly effective if the content serves your (potential) customers and supports your business goals. schurq. helps you to create this powerful combination.

From the content strategy, we create a customized content marketing plan. We map out exactly who your target audience is, with matching buyer personas or DMUs. The customer journey is mapped out. All these ingredients lead to effective content creation. The content is elaborated per phase. With the right tone of voice, we will excite your target group. If desired, we can also create a content marketing calendar as a supplement.

Psychographic data forms the basis of your buyer persona

Why content marketing?

schurq. ensures that original and effective content in the right form, with the right message, reaches your target audience at the right time. Build a relationship with your target audience this way. You will see your conversion rate increase! If you really help your target group with your content, it is easier for them to make a purchase decision.

The benefits of content marketing

It increases your organization's authority;
You excite your target audience at the right time and increase your conversion rate;
You build long-term relationships with customers;
It supports you in achieving your business goals;
When the content is SEO properly incorporated on the website, it can lead to high organic rankings in online search engines.

A first impression is important. Make your content worth sharing!

Content marketing can make or break your online marketing strategy. The supply of information is so vast. That is why it is difficult to reach your target audience at the right moment in the complex customer journey. Many companies therefore find content marketing a huge challenge. Do you too? No problem! We are here to help you.

Will you rise to the challenge?

Yes!