Content marketing is a cost-effective form of marketing. Providing relevant and valuable content to a specific target audience is key. Unique content can set your organization apart from the rest, provide profitable customer interaction and bind these customers to your brand.
The content should exactly match their interests, needs and the stage they are in. If you don't do this, you will lose the attention of your potential customers. We don't have to explain to you that you will then also miss out on the chance of conversion.