Server side tagging

Google will begin phasing out third-party cookies in Chrome starting Jan. 1, starting with 1% of users, with the goal of fully implementing this by the second quarter. This change has major implications for the way we collect data and therefore the effectiveness of campaigns. If you are still relying on third-party cookies in Q3 2024, you could be missing up to 80% data.

Client side vs Server side

Most Web sites now use client-side tagging, where a piece of code is loaded into the user's browser to collect data. This can lead to incomplete data, especially with the disappearance of third-party cookies. With server-side tagging, where the data collection happens on your own server, you have more control and more reliable data. Google's support for server-side tagging makes the switch even more attractive.

What is server side tagging?

This method shifts data collection from the user's browser to your own server. This allows you to transform third-party cookies into first-party cookies, extending their lifetime. This allows for better user tracking over longer periods of time. In the age of "cookieless" browsing, this is the solution you need to keep control of your data and improve your online campaigns.

Benefits of server side tagging:

Full control over your data (AVG proof)
Store data on your own server
You are the sole owner of your data

Clean and complete data
Less susceptible to adblockers
Accurate attribution of source
Longer retention of cookie data (180 days)

Faster website

Ability to enrich data first before forwarding it to other tools

What are the costs?

We have flat rates for implementation. Each package does not include tagging server fees and any tag optimization or expansion. If you would like a custom system, or more targets than are included in the packages, please contact us for a suitable proposal.

Hosting cost per month

*This is an estimate, the price is based on an average number of requests per user. This may vary based on website type and number of events.
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Not sure which package is right for you? Contact us and we'll do a no-obligation audit to determine your package.

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