instream ads.
An Instream ad is immediately the most popular form of advertising. When your target audience watches a video, they see this ad before, during or after the video. There are different variations possible. For example, you can choose to give your audience the choice to skip the ad after five seconds. Another option is that they cannot skip the ad and thus must watch it off. This last option has another characteristic in which it differs from other types of advertising. This feature has everything to do with when you pay for an ad.
When do you pay for the ad?
In fact, that is only when at least 30 seconds of the video have been viewed. Does this mean you can only use videos longer than 30 seconds? Absolutely not. It does mean that if your video is shorter than 30 seconds, you only pay when the entire ad has been viewed! We also call this a Trueview. The advantage of this method of advertising is that visitors can skip the video, which saves you costs and ensures that only people who are really interested in your ad are watching it.