Lots of traffic to your website is nice. Very nice even. But it is meaningless.
It's not about how many visitors find their way to your website, but which visitors they are. Are they people who actually need your product or service? Are they likely to buy your product or service in the near future? These are the visitors you want! How do you get the most relevant visitors to your website? Three words. Search Engine Advertising. In other words: SEA.
To achieve success with SEA, you need a concrete approach. An approach that includes determining the right keywords, ad texts and bidding strategy so that your ad always appears at the top of the search engine. Read how we approach this in our manifesto.