Direct reports in DV360 now accessible via Bid Manager API

June 27, 2024

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Reading Time 1.5 minutes

By Eline Tol

Google is making Display & Video 360's (DV360) direct reports accessible through the Bid Manager API. This is part of the move from offline to online reporting, which will take place in the coming months. Once a partner migrates, direct reports will be available through the queries.list API endpoint.

Importance for advertisers

This change means advertisers can obtain real-time or near real-time reporting data. Instead of waiting for offline or batch reports, they can now perform analysis and optimize campaigns faster. As a result, they make faster and more efficient decisions.

Details of the change

The following changes are taking place:

• Existing Reports: Standard, Range, YouTube and URA reports are only available under the Instant Reporting tab. The existing query and report IDs remain the same.
• New Reports: All new Standard, Range, YouTube and URA reports should be created under the Instant Reporting tab.
• Migration process: Google performs the migration in batches for each partner. This means that all reports for a partner migrate at the same time.
• API Integration: After migration, advertisers can access direct reports through the queries.list API endpoint.

Support and solutions

For general migration questions, advertisers can use the standard DV360 support form. Specific API-related issues they report via the new Bid Manager API technical support form.

The API integration allows advertisers to access DV360's real-time reporting data programmatically. This allows for better analytics and optimizations. As a result, advertisers work more directly and efficiently within the ad ecosystem.

Source : Google