Snapchat has just announced the launch of their long-awaited Partnership Program, an initiative aimed at deepening relationships with advertising partners. This program, introduced ahead of Snapchat's NewFronts presentation, comes at a time when ad spending is declining and offers exclusive benefits to agencies active on the platform.
Participating agencies such as VaynerMedia and Wpromote benefit from improved operational efficiencies and more effective marketing for clients. New features, such as bulk invoice downloading, improve workflow and evaluation of Snapchat campaigns.
For companies targeting young consumers, the Partnership Program can have a significant impact. With Snapchat's popular AR features and a young user base, the platform offers an attractive opportunity for agencies to reach this demographic. Enhanced collaboration opportunities and more effective campaigns can lead to improved results.
The Snapchat Partnership Program offers companies the opportunity to stand out in a competitive marketplace. Using a variety of tools and dedicated support, they can develop customized and impactful advertising campaigns that resonate with young audiences.
Snapchat names specific criteria and benefits for companies interested in the Snapchat Partners program. They offer several partner categories, including Strategic Partners, Certified Partners, and Audience Match Partners, each with specific criteria that must be met for participation.
Examples of the criteria listed by Snapchat include:
Companies and agencies interested in obtaining "badged" partner status can apply through Snapchat's website. This provides an opportunity not only to strengthen operational capabilities, but also to achieve significant business results.
Source: Snapchat