The social media platform X, formerly known as Twitter, is introducing a new ad format that creates a completely new user experience. As you scroll through your timeline, you will now encounter ads that are distinguished by the fact that they cannot be blocked or reported.
These new ads, revealed by users and confirmed by Mashable, are designed to blend seamlessly into the platform's regular content. They are indistinguishable from normal posts because they have no "ad" label and do not show linked accounts. Not even liking or sharing the ad is possible.
This new ad format may have significant impact on users' perception and interaction with ads. Companies should monitor this development closely as it is possible that conversion rates will drop. It is essential that advertisers adapt their strategies to maintain meaningful interactions with users.
Advertisers can anticipate this change by rethinking their approach to advertising on the platform and emphasizing transparent communication with the public.
For more information and in-depth advice, visit X Ads' Help Center.