Dutch ad market grows further due to digital acceleration and streaming subscriptions
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Reading Time 1.5 minutes
By Lisanne Groot
YouTube is testing a new ad format that allows brands to purchase the most prominent ad spot, the Masthead, by the hour. This offers companies the chance to ensure full visibility during crucial marketing moments, such as product launches or live events. What is the Cost-Per-Hour Masthead? This new option allows advertisers to reserve specific hours in which they have 100% ownership of all ... Continued