CoffeeClick and schurq. have been working together for years with several consultants working within the marketing department. CoffeeClick is the coffee supplier for both business and sports Holland that is conquering the traditional coffee market with a unique concept. They not only supply coffee machines but offer total care. The goal of schurq. was not only to put CoffeeClick on the map with working and sporting Holland, but also to streamline the internal communication and processes between marketing and sales. Instead of working side by side, strengthen each other! Over the years, the systems CoffeeClick works with have been renewed and expanded. In addition to BN Solutions as their leading CRM, they also use SharpSpring as their Marketing Automation tool. After designing, building and optimizing the new website together in 2020, we took the next step together towards fully automating the marketing and sales processes. In collaboration with BN Solutions, a unique link was built between the two systems. The integrations between CoffeeClick's various additional tools has ensured that data contamination is no longer possible and sales can always pick up the phone at the right time!
A unique working method in lead gathering and monitoring. This working method has enabled CoffeeClick's account managers to identify, qualify and follow up leads in a fully automated manner. With these automations, CoffeeClick is at "Champions League" level and the immeasurable becomes measurable. In addition, no more contaminated data can come in within either system. The time sales used to spend each week looking up and filling in company data is now saved, allowing them to spend their time more efficiently! schurq. offers CoffeeClick insight into the Customer Journey. We provide insight into which phase of the journey a prospect is in by linking various tools within the website.
Together with CoffeeClick, we have been working for years to optimize and streamline the marketing and sales processes. Besides thinking out the online strategy, we also support in the executive tasks. This ranges from setting up and optimizing the online campaigns through both social media channels and search engines to writing content and optimizing the website. Playing Champions League, that's what we call it. Because we dare say with certainty that no coffee supplier in the Netherlands has automated and optimized its marketing and sales processes like CoffeeClick has done in cooperation with us! Board member Marcel Kiveron says: "The final product is highly customized and provides CoffeeClick with error-free operations with a fully automated sales/marketing & leads - management system. This is how automation is meant to be and when you talk about efficiency!".
CoffeeClick is actually the perfect example of how the schurq. method can be implemented within an organization. Over the years we have had the opportunity to test and optimize different tools and ways of working together. The entire marketing and sales machine is running and all employees within CoffeeClick are using the renewed method. Besides strategic advice our consultants have an executive role. This includes the design of brochures, writing content and the further optimization of the website and its organic position within search engines.