Schurq

Isatis Cyber Security
Schurq

Need help with compliance issues? With an integral approach Isatis Cyber Security ensures that your organization complies with all information security requirements imposed on organizations by the government. Think of standards such as ISO 27001, NEN 7510 and BIO. And to meet the growing demand for privacy officers, Isatis Cyber Security is looking for new employees.

Thinking-out-the-customer-journey
Looking for privacy and security officers

For this, we created a job posting campaign. Not a 'standard' vacancy campaign but through our Account Based LinkedIn Automation strategy. Starting with the target group. Together we drew up requirements and criteria that the candidates had to meet.

To target this group as sharply as possible, we combine KVK data and the Linkedin database. This way we arrive at the perfect target group at all times. This was again presented to Isatis. Only people who were approved by Isatis were approached.

We then created an employer branding campaign in which we shared several beautiful and successful projects. We followed this up with multiple videos in which Isatis employees described the company and how they experienced the atmosphere.

Synchronous to this company branding campaign, automatic actions were carried out through the personal account of the responsible person within Isatis Cyber Security. Thus, we ensured at least 6 contact moments with all candidates before they were approached.

The result of our vacancy campaign

Within the defined we provided 50 interviews with candidates. These 50 interviews led to 12 concrete leads who showed interest in the vacancy. Currently, 1 of the 12 leads has actually transferred to Isatis and there is 1 employee who will most likely also transfer. Per new employee, Isatis saves at least 6,000 euros in recruitment costs. Also, the network has been expanded with 490 relevant persons and the new connections stay up to date with Isatis developments.

Through close cooperation between marketing and sales, combined with the smart use of the right tools, we look back on a very effective (for the most part automated) recruitment campaign.