Compare it to trying on clothes in a store. The perfect fit, the right color, you know all that within seconds. But what if we could have that same experience online? Thanks to Google, this is now becoming a reality.
Google is introducing two new features that virtually mimic the shopping experience: a virtual fitting room for clothes and new filters for targeted searches. This virtual fitting room, powered by generative AI, displays clothes on a wide range of real models, while the new filters help you find exactly what you're looking for.
One of the biggest frustrations with online shopping is that it is difficult to determine how clothes will look before you buy them. Google's virtual fitting room, available through its search function, solves this problem. It can take a single image of clothing and accurately display how it would fall, fold, stick, stretch and wrinkle on several real models.
Starting today, American shoppers can virtually try on women's outerwear from brands such as Anthropologie, Everlane, H&M and LOFT. This is done via the "Try On" badge on Google Search. This technology, which uses Google's extensive database of products and sellers, will be expanded to more brands and items in the future.
Google is also introducing new guided refinements to help American shoppers select products more accurately. Thanks to machine learning and new visual matching algorithms, you can now search by color, style and pattern. This makes the online shopping experience as personal and accurate as in a physical store.
With these new developments, Google continues to innovate the way we shop online, enabling us to store with confidence. With these AI-driven solutions, we are making great strides toward a future where shopping online is as easy and familiar as shopping in a physical store.
source: Google