Google recently launched new AI-driven image tools for Demand Gen advertisers worldwide. These tools allow users to create original and high-quality image assets within a few clicks. This innovation offers speed and quality and ensures that advertisers retain full control over the imagery used.
In addition to the basic functionality, Google has introduced a "Generate more like this" feature. This allows advertisers to create similar versions of existing images that perform well. This increases the effectiveness of campaigns by reinforcing consistent and successful visual themes.
Using AI to generate unique image assets can yield significant savings. Advertisers save time, money and resources, resulting in more efficient management of campaigns. These tools provide a strategic advantage for companies looking to optimize their marketing efforts.
Despite the high degree of automation, advertisers retain full control over the final images used. Google emphasizes that the AI's suggestions do not determine the final choice; that lies with the advertisers themselves. This ensures that the images generated closely match the specific needs of each business or customer.
Google's new AI tools generate unique and original images, making each campaign stand out. Google's Michael Levinson illustrates this with the example of colorful tents under the northern lights for a campaign in Iceland. These tools help companies refine their advertising strategies and provide a technological and competitive advantage in digital marketing.
Source: Google