Imagine being able to generate ad text and images within seconds. Google will soon make this possible for all U.S. advertisers with new AI features in Performance Max.
Google's latest AI technology, available to advertisers in the U.S. by the end of this year, will revolutionize text and image creation for campaigns. This technology uses prompts to generate results within seconds. Performance Max (PMax) will also consider performance data when suggesting certain assets for campaigns, to optimize ads across all Google platforms and formats.
Performance Max AI functions.
The new PMax AI features can be used in two ways: for text generation and image generation. Text generation allows agencies and brands to create new headlines, descriptions and images, while image generation helps companies with limited creative resources quickly produce high-quality imagery for their campaigns. AI-based image editing within Google Ads allows advertisers to experiment different versions of their headline images on a larger scale.
Google emphasizes that advertisers retain control over AI-generated creative assets. All accounts will be able to edit images with the Google Ads asset library by early 2024. In addition, shareable previews for all assets, including generated ones, will be available, simplifying the creative review process.
For security and transparency, all AI-generated images are clearly marked as AI-generated by Google. Google Ads has also instituted security measures to prevent misuse of generative AI, with all generated content being checked against Google's advertising policies.
Source: Google Ads.