TikTok has announced new tools and partnerships within its Pulse suite for targeted ads. These allow advertisers to better target their ads to trendy content and events.
Pulse Premiere welcomes partners such as Paramount Global and the NHL, matching ads to premium publisher content. The new Pulse Custom Lineups tool, supported by AI, helps marketers find trending, brand-safe content that supports their goals. With Pulse Premiere IP Lineups, brands can buy ads for specific intellectual properties or networks.
TikTok is expanding its measurement solutions to include Nielson One Ads and iSpot.tv, allowing advertisers to track how TikTok campaigns add value and reach compared to television advertising.
TikTok's focus on targeted ads can have a significant impact on businesses and organizations advertising on the platform. By more precisely targeting ads to relevant content and events, advertisers can better reach their target audience and improve their ROI.
Despite the threat of a ban, TikTok continues to make progress with its ad platform. By investing in targeted ads and expanding partnerships with premium publishers, TikTok remains an attractive platform for advertisers, even amid uncertainty about its future.
Source : TikTok