Setting up Bing Performance Max campaign in Microsoft Ads.

July 21, 2023

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Reading Time 3 minutes

By Guido Sombroek

As previously mentioned, Microsoft has launched a new product: Microsoft's Performance Max. This product, now available in open beta, promises to help marketers streamline their workloads and bring out their creative side. Imagine having access to a full inventory and being able to serve ads through Microsoft's network. Welcome to the future of digital marketing.

The importance of Microsoft Performance Max

Microsoft has worked to develop Performance Max with specific attention to the needs of advertisers. With its versatile capabilities and improved transparency in reporting, Performance Max opens doors to new audiences. And the best part? Setting up a campaign with Microsoft Performance Max is easy, with just five steps: setting up Microsoft conversion tracking, determining budget and bidding strategy, expanding the final URL, adding assets and deploying audience signals.

How do you set up a Performance Max campaign in Bing?

Whether you import your existing Google Ads campaign or start a new one manually, Microsoft makes the process easy. Here are the steps to follow:

• From the drop-down menu on the left, choose All Campaigns > Campaigns > Create.
• Choose the right goal for this campaign. Your goal allows Microsoft to suggest the most useful features for your campaign. Note: To use Performance Max, you must select one of these campaign goals: Visits to your website, visits to my business location, conversions on my website, or selling products from your catalog.
• Select Performance Max
• Select Next.
• Follow the steps provided by the campaign wizard.

Within these steps, you will determine several settings, including your campaign name, budget, bidding strategy, final URL, images, headlines, descriptions and more. These settings are crucial to the success of your campaign, so be sure to consider them carefully.

Why switch to Performance Max now?

The open beta launch of Performance Max is an exciting milestone in the digital marketing world. It offers not only greater control and transparency for advertisers, but also access to broader audiences and a simplified management process. Whether you're a seasoned digital marketer or new to the field, Performance Max has something to offer that can take your marketing efforts to the next level.

The digital marketing landscape continues to evolve, and products like Microsoft's Performance Max are crucial to keep up. Whether you're looking for more control, broader reach, or a simplified management process, Performance Max is a tool worth considering.

Need help setting up your first Microsoft Performance Max campaign, or are you looking for expertise to optimize your current campaigns? Get in touch. Our experienced Bing ads consultants at schurq. are here to help.