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CASE STUDY | increase in sales "Womanizer" through separate Adwords campaign with own website

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Reading time minutes
By Patrick Schokker

The Womanizer is a relatively new and unique product that was getting very little reach and sales through the online store. SearchUser helped optimize the Womanizer .com website and set up a targeted Adwords and Shopping campaign. The results were great:

  • Rising sales numbers
  • Cost per sale greatly reduced
Womanizer.co.uk

Womanizer.co.uk is a trendy, woman-friendly webshop featuring the 'Product of the Year'; the Womanizer! The Womanizer is not just another sextoy. It is the first product that does not work with vibrations, but with an innovative air pressure technique. Womanizer.co.uk presents the latest Womanizers. They value excellent quality of their products, a stylish and seductive appearance and Top customer service.

Womanizer.co.uk and SearchUser

SearchUser was asked by Womanizer.nl to strengthen its online position and drive traffic to its web shop. Among other things, we helped Womanizer.nl with:

  • Online marketing strategy - website optimization
  • Google Adwords campaign setup and management
  • Google Shopping
  • Google Adwords training
Our approach

Despite the exclusivity of the Womanizer, the product generated few sales. Moreover, the cost of a sale was too high. Womanizer.nl's goal was therefore to generate more sales at lower costs. SearchUser chose to rebuild the web shop for this one product and direct targeted traffic to it through a specific Adwords and Shopping campaign.

The result

The success of this setup quickly became apparent. Since going live, sales increased by 375%.! The orders on Womanizer.nl are pouring in. While sales are increasing, the cost per sale is decreasing. Compared to the period before the new approach, there are 56% savings per sale.

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Patrick Schokker
Patrick Schokker

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