CASE STUDY | increase in sales "Womanizer" through separate Adwords campaign with own website
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By Patrick Schokker
The Womanizer is a relatively new and unique product that was getting very little reach and sales through the online store. SearchUser helped optimize the Womanizer .com website and set up a targeted Adwords and Shopping campaign. The results were great:
Rising sales numbers
Cost per sale greatly reduced
Womanizer.co.uk
Womanizer.co.uk is a trendy, woman-friendly webshop featuring the 'Product of the Year'; the Womanizer! The Womanizer is not just another sextoy. It is the first product that does not work with vibrations, but with an innovative air pressure technique. Womanizer.co.uk presents the latest Womanizers. They value excellent quality of their products, a stylish and seductive appearance and Top customer service.
Womanizer.co.uk and SearchUser
SearchUser was asked by Womanizer.nl to strengthen its online position and drive traffic to its web shop. Among other things, we helped Womanizer.nl with:
Online marketing strategy - website optimization
Google Adwords campaign setup and management
Google Shopping
Google Adwords training
Our approach
Despite the exclusivity of the Womanizer, the product generated few sales. Moreover, the cost of a sale was too high. Womanizer.nl's goal was therefore to generate more sales at lower costs. SearchUser chose to rebuild the web shop for this one product and direct targeted traffic to it through a specific Adwords and Shopping campaign.
The result
The success of this setup quickly became apparent. Since going live, sales increased by 375%.! The orders on Womanizer.nl are pouring in. While sales are increasing, the cost per sale is decreasing. Compared to the period before the new approach, there are 56% savings per sale.