Let's face it: the message of most finance organizations is the same. As a finance organization, it is not easy to differentiate yourself with your online message. Moreover, you have enormous competition...
However, it is also again very easy to set yourself apart.
After all, almost all of your competitors do not have a distinctive message (if they have one at all).
And this is exactly why your online marketing is so unique and so specific executed as possible.
Because every entrepreneur today knows what your financial product is (accounting, tax advice, etc.), and why they need it, it is essential for finance organizations that their marketing message focus on a specific industry.
In short, financial organizations would implement specific industry campaigns. Marketing campaigns aimed at specific audiences.
We call this target marketing. The tactic implemented by the best financial organizations in the Netherlands.
These agencies follow the motto choose and you will be chosen. This means that you get more results from your sales and marketing activities when you have a specific and personalized marketing message for each target group.
This motto applies to any industry. And especially for financial organizations.
Suppose your target audience for accountancy work is "SME entrepreneurs," and you want to collect as many leads from them as possible, regardless of industry.
To collect leads through your website, you decide to write an e-book or white paper.
However, if you want to get the most results from this e-book, you would write several specific variations of this e-book. This will get you more results and leads than a general e-book.
An SME entrepreneur from the restaurant industry is more likely to click to your website if he sees an e-book from your organization called 'The 10 most common administration mistakes made by restaurant managers'.
This obviously works much better than a generic e-book, like "The 10 Most Common Administrative Mistakes Made by SME Entrepreneurs.
See here a great example from email marketing software Aweber, where they have written very specific ebooks:
In short, target group marketing ensures that your target group receives a personalized message, focused on their business.
This is how SearchUser works out audience marketing for finance consulting:
1. We develop specific ads for a specific target audience.
2. We develop a specific offering for this target group, for example, an e-book, white paper, email course, etc.
3. We write a specific, automated follow-up for this target group in the form of informative emails, case studies, etc.
4. We measure what your leads do on the website, and when these leads are ready for the sale.
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