What if I told you that SEO, as we know it, is evolving? In an earlier blog, we told you that Google is more than just a search engine. And this new development may even have a much bigger impact on businesses and organizations than traditional SEO. Meet the rise of Organic Search Optimization (OSO), a phenomenon that could change the game forever.
Although some argue that AI will kill SEO, this article reveals that this is not the case. On the contrary, Google's introduction of the Search Generative Experience (SGE) has led to a new and larger entity: Organic Search Optimization (OSO). This shift means optimizing not only for Google's first page, but also for organic search on multiple platforms.
OSO is more than a new term; it is a mindset that SEO specialists will have to adopt. It's not a matter of depth, but of breadth of the search field. Companies and organizations will now have to consider a variety of search platforms and channels, such as TikTok, YouTube and Google's discovery and news feeds.
Despite these changes, there is no need to panic. There are numerous opportunities ahead for businesses willing to rethink their SEO strategies and adapt them to this new reality. Using high purchase intent keywords, categorizing research phrases and using informative search can help businesses win customers.
The evolution to OSO does not mean the end of SEO, but an expansion of it. SEO specialists need to increase their skills and learn how to help clients rank on different platforms.
SEO is not dead, it has evolved. And if we can embrace this evolution, the future of organic search will be nothing short of amazing. The era of Organic Search Optimization has begun - and it's an exciting time to be a part of it.